How to Sell Your Indie Game

Posted by Rampant Coyote on May 24, 2010

I had to hunt down this resource on the old blog to find it again, and thought I’d repost it here for aspiring indie developers:

Amanda Fitch of Amaranth Games (Aveyond, Aveyond 2, Aveyond: Lord of Twilight, etc.) has put together a quick-and-dirty guide for newbie game developers on how to sell their indie games. We’re talking traditional download-and-sell type things here, not online games.

It is far from exhaustive, but it’s also a nice step-by-step set of instructions for people who are just getting started. The guide suggests how to do the following:

• Beta Testing your game
• Obtaining a Business License
• Setting up a website
• Setting up an installer for your game
• Setting up DRM for your game (we’re not talking about the draconian psychotic crap the big publishers do, just wrappers to make it easy for you and for your users to unlock the game with a registration key)
• Setting up an order processor for selling your game
• And — selling.

How to Sell Your Game, from Amaranth Games

Anyway – while the options suggested in the PDF may not be the best for you or for your game if you are a game developer or living outside the U.S., they are a good start.

One thing she left out was the marketing side of things – to which I can only suggest shelling out a few bucks for Joseph Lieberman’s excellent Indie Developer’s Guide to Selling Games. Some of its a little out-of-date now, but still full of pretty timeless, valuable knowledge.

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