Reflexive Acquired By Amazon
Hmmm.... Pick what you think to be the most appropriate song by Queen:

Another One Bites the Dust... or We Are the Champions.

Reflexive Entertainment, indie game developer and publisher / online portal of both casual and somewhat less casual indie titles, has been acquired by online sales giant Amazon.com.

Reflexive Announces Acquisition by Amazon

My personal take? I'm cautiously optimistic. First of all, they were not acquired by an existing game publishing giant, or another casual portal. Secondly, Amazon has been kind of a maverick themselves, thus increasing the chance that Reflexive is going to keep doing what they have been doing unchanged, and allowing them to remain "indie." Well, as indie as you get when you are owned by a giant like Amazon. And thirdly - Amazon leads the world in online sales. This is perhaps *the* distribution partner for Reflexive, as well as for the developers with whom they work.

It also provides some indication (to me) of the advances indie games are making. This is a Big Deal. So I wish the guys at Reflexive plenty of luck and profit from their new overlords at Amazon, and hope that this will work out really well for them. Congratulations, Reflexive!

Labels: Biz, Indie Evangelism

- posted by The Rampant Coyote @ 7:31 AM (Permalink)