Russell Carroll on Understanding the Casual Gamer
Russell Carroll, marketing director for gaming portal and developer Reflexive, as well as the editor-in-chief of indie game review site GameTunnel.com, has an article up on Gamasutra on casual gaming:

Russell Carroll on Understanding the Casual Gamer

In it, he points out how the stereotypes and generalizations fail to hit their mark, and how casual gamers place different values (or benefits) on their games than your typical core gamer. And apparently, how being embarrassed about buying Wiis for themselves isn't stopping them from standing in line before a store opens to get their hands on one.

Labels: casual games

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